3.3.1. Creativity, design and development of basic elements of digital marketing of the destination tools

The purpose of this action is the creation of a visual tourist identity for Cabrales that allows positioning the council in a clear and differentiated way in the competitive environment of the Picos de Europa.

The action includes the design of an identifiable and versatile logo, accompanied by a representative slogan and a coherent brand image, which can be used in different communication channels, both digital and printed. The aim is for this new identity to be categorizable, adaptable and emotionally connected to the values of the destination.

This line of work also includes the development and design of visual, audiovisual and graphic content, applicable in social networks, institutional presentations and promotional materials.